WEBVTT 00:00:00.000 --> 00:00:01.190 The Clarks Pace Rise logo appears on screen in white, on top of the London city skyline at sunrise. The camera gradually zooms in as the logo gets bigger and music begins playing. 00:00:01.200 --> 00:00:02.180 The camera zooms into a female model wearing beige coloured shorts, jacket and turtleneck top, as she looks at the camera and adjusts her jacket. She is in front of the London city skyline, leaned against a railing by the river. 00:00:02.190 --> 00:00:03.070 The camera pans down to her feet to show her wearing a pair of Clarks Pace Rise trainers in pale yellow. Her feet are in front of the same railing by the river. She crosses one foot behind the other. 00:00:03.080 --> 00:00:04.020 The frame then moves to show the male model’s legs and feet. He is wearing a pair of black, sporty trousers and Clarks Pace Rise trainers in light grey. People walk in front of him. He is leaned against a railing. 00:00:04.030 --> 00:00:04.220 The camera pans up to show both the female and male models in frame. They are stood together. The male model looks at the female smiling as they lean against the railing by the river in front of the London city skyline. Both are wearing sporty jackets. A flock of birds fly over their heads. 00:00:04.230 --> 00:00:05.070 Someone walks in front of them and the camera. The models then disappear, revealing the railing and the London city skyline behind. 00:00:05.080 --> 00:00:05.230 An image of the women’s Clarks Pace Rise trainer appears on screen, sat on the railing. A grey image of the London city skyline appears around it as a border. The trainer zooms in, then switches to an image of the women’s Clarks Pace Rise trainer in black on the railing. 00:00:05.240 --> 00:00:07.120 The female model comes back into frame. The camera shows a close-up of her face as she peacefully inhales and exhales. Behind her is the London city skyline, and the border changes colour between yellow and purple. 00:00:07.130 --> 00:00:08.000 The video comes full screen again as the camera pans to her wrist. She sets her smartwatch ahead of activity. 00:00:08.010 --> 00:00:08.190 The camera pans back down to her feet. She is wearing the Clarks Pace Rise trainers in pale yellow. The female model sets off walking. 00:00:08.200 --> 00:00:09.080 The screen goes black and her leg and foot become an illustration of foot anatomy. The Pace Rise trainer in yellow appears over the top of the illustration. 00:00:09.090 --> 00:00:10.130 The yellow Pace Rise trainer spins inward towards the screen. It keeps rotating as the background changes from cobbled pavement to flashes of the Pace Rise logo and foot anatomy illustrations in white. 00:00:10.140 --> 00:00:10.170 The trainer jumps back onto the foot of the female model in frame. The video is shown in an infrared style. The male model is also walking beside her in the background. 00:00:10.180 --> 00:00:11.120 The image changes back to full colour. They keep walking side by side in front of the railing by the river. 00:00:11.130 --> 00:00:13.080 The angle changes and they now walk side by side towards the camera. The camera pans up from their legs to their faces as the background border colour flashes from grey to purple, to pale yellow, then to peach, and finally back to pale yellow. We see their full outfits, both sporty but casual. 00:00:13.090 --> 00:00:14.030 The camera reaches face level with the cityscape behind them. The female model smiles towards the camera as the male model briefly looks sideways at her. They continue walking. The female model returns to centre frame and glances to the side. 00:00:14.040 --> 00:00:14.220 The camera shifts down to a side view of the male model’s feet wearing Clarks Pace Rise trainers in pale grey. We then see the female model’s feet again as they continue walking side by side. 00:00:14.230 --> 00:00:15.010 A foot anatomy illustration reappears on screen, shown as a black outline on a grey background. 00:00:15.020 --> 00:00:15.120 The Pace Rise trainer in pale yellow gradually reappears on screen in a pixelated effect. 00:00:15.130 --> 00:00:16.160 The trainer rotates inward and alternates with the foot anatomy illustration as the background flashes with large Pace Rise logos. 00:00:16.170 --> 00:00:17.060 The female model’s foot reappears on screen wearing the Pace Rise trainer in pale yellow. She continues to walk forward. 00:00:17.070 --> 00:00:17.220 The camera pans up to the female and male models’ faces as they walk side by side with the London cityscape and the River Thames behind them. They smile at each other. 00:00:17.230 --> 00:00:19.070 A rotating foot last appears on screen between faded skyscraper windows. The words “Walking is different” appear in white as the last continues to rotate and the pale yellow Pace Rise trainer is gradually constructed on it. 00:00:19.080 --> 00:00:19.240 The female and male models continue to walk side by side, this time quicker, wearing Clarks Pace Rise trainers. 00:00:20.000 --> 00:00:20.150 Images alternate to show dual-gender shots and different colourways of the Pace Rise trainers: black, pale yellow and grey. Each time, the trainers are on the railing by the river with a peach-coloured frame. 00:00:20.160 --> 00:00:21.020 The camera pans back up to the models’ faces as they smile walking side by side. 00:00:21.030 --> 00:00:22.150 The screen shows the pale yellow Pace Rise trainer with skyscraper windows behind it, falling and rotating. The words “Your Shoes Should Be Too” flash in white. The camera zooms in and glitches to an up-close shot of the knit detailing, alternating between infrared style and full colour. 00:00:22.160 --> 00:00:24.010 The models reappear walking side by side with the London cityscape behind them. The frame has a purple border that transitions between pale yellow and peach as they continue walking and smiling at each other. 00:00:24.020 --> 00:00:25.060 Both models are shown in a full-frame shot walking away from the camera towards the London city skyline with the railing and River Thames ahead. A bird flies overhead. The models glitch and then disappear from the frame. 00:00:25.070 --> 00:00:27.100 The frame shows only the railing, River Thames and London city skyline as the Clarks Pace Rise logo glitches onto the screen in white. 00:00:27.100 --> 00:00:29.240 The screen glitches and turns purple. The logo changes to yellow as the music fades and the video ends.