WEBVTT

00:00:00.000 --> 00:00:01.000
Purple screen appears and music starts. The Clarks Pace Rise trainer in pale yellow glitches onto screen at an angle, heel down with toe in the air. The Clarks Pace Rise logo then appears in the centre of the frame in white text.

00:00:01.000 --> 00:00:02.000
The Clarks Pace Rise trainer in pale yellow rotates on its heel to show a side view. The trainer steps down so its sole is fully on the ground. The technology logo for C360 Foam appears above the trainer.

00:00:02.000 --> 00:00:03.000
The camera zooms into the sole, with the technology logo still in view. The sole of the trainer inflates to a quilted appearance.

00:00:03.000 --> 00:00:04.000
The screen glitches. The camera zooms out to show the pale yellow Pace Rise trainer bouncing with the quilted sole. Above it is the C360 Foam logo, and beneath it the tech benefit line “For Ultimate Cushioning” in white text.

00:00:04.000 --> 00:00:05.000
The text disappears from the frame while the shoe continues bouncing. It stops. The screen glitches again.

00:00:05.000 --> 00:00:06.000
The camera shows the pale yellow Clarks Pace Rise trainer from a new angle, from the toe up toward the back of the frame. The trainer has no upper, just the sole. Pale yellow threads weave together and rise up the trainer, completing the design.

00:00:06.000 --> 00:00:08.000
The camera angle changes to a side view of the trainer toe, showing slight details of the elastic fastening. Steam escapes from the top of the shoe. The tech logo for Breathable Air Knit appears with the benefit line “Helps You Stay Cool and Fresh” in white text. Steam continues to rise to showcase breathability.

00:00:08.000 --> 00:00:09.000
The screen glitches again, revealing the trainer in a full side view at the centre of the frame. A neon pale blue light traces the curved details of the sole back and forth. The camera zooms in further. The tech logo for Infinity Energy Capsules appears in white text in the centre.

00:00:09.000 --> 00:00:11.000
The trainer starts to rotate as the pale blue light continues to trace curves in the sole, returning to a full side view. The benefit line “Compress and Compact” appears beneath the sole in white text. The shoe bounces as the camera zooms in and out.

00:00:11.000 --> 00:00:13.000
The camera and shoe rotate to show the back of the trainer. The heel lifts as the benefit line “To Power You Forward” appears at the bottom of the screen in white text.

00:00:13.000 --> 00:00:14.000
The Clarks Pace Rise logo glitches onto the centre of the screen in white text.

00:00:14.000 --> 00:00:15.000
The trainer disappears off screen, leaving only the logo on a purple background. Video ends.