WEBVTT

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Purple screen appears and music starts. The Clarks Pace Rise trainer in pale yellow glitches onto screen at an angle. Heel down, toe in the air. The Clarks Pace Rise logo then appears on top in the centre of the frame in white text.

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The Clarks Pace Rise trainer in pale yellow then rotates on its heel to show a side view. The trainer steps down to have its sole fully on the ground. The technology logo for C360 Foam appears above the trainer.

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The camera zooms into the sole, still with the technology logo in view, and the sole of the trainer inflates to a quilted appearance.

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The screen glitches. The camera then zooms out to show the pale yellow Pace Rise Trainer bounce with the quilted sole. Above it, the C360 Foam logo and beneath the tech benefit line “For Ultimate Cushioning” in white text.

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The text disappears from frame. With the shoe still bouncing, it stops. The screen glitches again.

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The camera shows the pale yellow Clarks Pace Rise trainer at a change of angle, from the toe up to the back of the frame. The trainer has no upper, just the sole. Pale yellow threads weave together and up the trainer, completing the design.

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The angle of the camera changes, now showing a side view of the trainer toe with slight details of the elastic fastening. Steam escapes the top of the shoe. The tech logo for Breathable Air Knit appears, with the benefit line “Helps You Stay Cool and Fresh” in white text. Steam continues to rise out of the upper to showcase breathability.

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The screen glitches again, revealing the trainer from a full side view in the centre of the frame. A neon pale blue light traces the curved details of its sole, back and forth. The camera zooms in further. The tech logo for Infinity Energy Capsules appears in white text in the centre.

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The trainer starts to rotate as the pale blue light continues to trace curves in its sole, until back at a full side view shot of the trainer. The benefit line “Compress and Compact” appears beneath the sole in white text. The shoe bounces as the camera zooms in and out.

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The camera and shoe rotate to show the back of the trainer. The heel lifts as the benefit line “To Power You Forward” appears at the bottom of the screen in white text.

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The Clarks Pace Rise logo glitches onto the centre of the screen in white text.

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The trainer disappears off screen, leaving just the logo on the purple background. Video ends.